農業農村部辦公廳關于(yu)印發《支持脫(tuo)貧地區打(da)造區域公用品牌實施方案(2023—2025 年)》的(de)通(tong)知

各省、自治區、直轄市(shi)農(nong)業(ye)農(nong)村(農(nong)牧(mu)) 廳(ting)(局、委)，新疆生產建設兵團農(nong)業(ye)農(nong)村局:

為貫徹(che)落(luo)(luo)(luo)實(shi)2023 年中(zhong)央一(yi)號文(wen)件精神，支持(chi)脫貧(pin)地(di)(di)(di)區(qu)(qu)區(qu)(qu)域(yu)公用品牌打(da)造，促進實(shi)現(xian)鞏固拓展(zhan)脫貧(pin)攻堅成果(guo)同鄉村(cun)振興有效(xiao)銜(xian)接(jie)，農業農村(cun)部制定(ding)了《支持(chi)脫貧(pin)地(di)(di)(di)區(qu)(qu)打(da)造區(qu)(qu)域(yu)公用品牌實(shi)施(shi)方案》。現(xian)印發你們，請結(jie)合本地(di)(di)(di)實(shi)際抓好(hao)貫徹(che)落(luo)(luo)(luo)實(shi)，細化實(shi)施(shi)方案，明(ming)確目標任(ren)務(wu)、工作(zuo)措施(shi)和時間進度，強化責任(ren)落(luo)(luo)(luo)實(shi)，確保工作(zuo)取得實(shi)效(xiao)。

農(nong)業農(nong)村(cun)部市場(chang)與信息化司

聯(lian)(lian)系(xi)(xi)人和聯(lian)(lian)系(xi)(xi)方式：劉(liu)偉安 白 玲

010-59191409，59191598

郵箱：scsltc@ 163.com

中國綠(lv)色食品發(fa)展中心

聯(lian)系人和(he)聯(lian)系方式：張 月 李連(lian)海(hai)

010-59193685，59193681

郵箱：ppfzc@ greenfood.org

                                                                                                                                                                               農業(ye)農村(cun)部辦公廳

                                                                                                                                       ;                                        2023 年 4 月 18 日

支(zhi)持脫貧(pin)地(di)區打造(zao)區域(yu)公用品(pin)牌實施(shi)方案(2023—2025年)

產業振興(xing)(xing)是(shi)鄉(xiang)村(cun)振興(xing)(xing)的(de)重中之重，農(nong)業品牌是(shi)產業興(xing)(xing)旺(wang)的(de)重要(yao)標志。 支持(chi)脫貧(pin)地區打造區域公用(yong)品牌是(shi)引領(ling)產業高質量發(fa)展的(de)重要(yao)引擎，是(shi)實現產業興(xing)(xing)旺(wang)的(de)重要(yao)著力(li)點，是(shi)鞏(gong)固拓(tuo)展脫貧(pin)攻堅成(cheng)果、全面(mian)推進鄉(xiang)村(cun)振興(xing)(xing)的(de)重要(yao)抓(zhua)手。 為貫(guan)徹落實中央一號文件精神，加大脫貧(pin)地區區域公用(yong)品牌建設(she)力(li)度，促進實現鞏(gong)固拓(tuo)展脫貧(pin)攻堅成(cheng)果同(tong)鄉(xiang)村(cun)振興(xing)(xing)有效銜接，制定本方案。

一、指導思想

以(yi)習(xi)近平(ping)新時代中國特(te)色(se)社會主義思想(xiang)為指(zhi)(zhi)導，深入貫(guan)徹習(xi)近平(ping)總書記關于脫(tuo)(tuo)貧(pin)(pin)地(di)區產(chan)業幫扶還要繼續補(bu)上(shang)技術、設(she)施(shi)、營銷等短板，促進(jin)產(chan)業提(ti)擋(dang)升級等重要講話和指(zhi)(zhi)示批(pi)示精神(shen)，落實黨中央、國務院有關決(jue)策部署，以(yi)“強產(chan)業優供(gong)給，樹品(pin)牌(pai)提(ti)效益(yi)” 為目(mu)標，做好“土特(te)產(chan)” 文章(zhang)，打牢品(pin)牌(pai)根基，壯(zhuang)大品(pin)牌(pai)主體(ti)，促進(jin)渠道對接，強化營銷推廣，帶動脫(tuo)(tuo)貧(pin)(pin)地(di)區產(chan)業提(ti)質增(zeng)(zeng)效和農(nong)民增(zeng)(zeng)收，切實增(zeng)(zeng)強脫(tuo)(tuo)貧(pin)(pin)地(di)區和脫(tuo)(tuo)貧(pin)(pin)群眾內生發展動力，為全面(mian)推進(jin)鄉村振興、加快農(nong)業農(nong)村現代化提(ti)供(gong)有力支撐。

二、實施原則

本方(fang)案支持(chi)打造(zao)的(de)區(qu)域(yu)公用(yong)(yong)品牌是指在一個(ge)具有特定自然(ran)生態環境、歷(li)史人文因(yin)素(su)的(de)明(ming)確生產(chan)區(qu)域(yu)內，由相關組織所(suo)有，由若(ruo)干農(nong)業生產(chan)經營主體共同使用(yong)(yong)的(de)農(nong)產(chan)品品牌。 品牌名(ming)稱由“產(chan)地名(ming)+產(chan)品名(ming)”構成(cheng)，產(chan)地為(wei)縣級或地市(shi)級。 支持(chi)脫貧地區(qu)打造(zao)區(qu)域(yu)公用(yong)(yong)品牌堅(jian)持(chi)以(yi)下(xia)原則(ze)。

———因地制宜(yi)，科學謀劃。 立足區(qu)域(yu)發展實際，統籌產(chan)(chan)(chan)業發展和市場消費需(xu)求，因地制宜(yi)選準產(chan)(chan)(chan)業，充分結(jie)合資(zi)源稟賦、產(chan)(chan)(chan)業特(te)(te)色、歷(li)史人文(wen)(wen)等(deng)區(qu)域(yu)優勢(shi)，聚焦主導(dao)特(te)(te)色產(chan)(chan)(chan)業，堅持標準引領，明確品牌發展定(ding)位(wei)，制定(ding)品牌發展規(gui)劃，探索(suo)一條(tiao)有(you)(you)穩定(ding)質量、有(you)(you)鮮明特(te)(te)色、有(you)(you)文(wen)(wen)化內涵的區(qu)域(yu)公(gong)用品牌發展之路。

———問(wen)題(ti)導向，精準施策(ce)。 緊盯脫(tuo)貧地區(qu)(qu)(qu)產業發展(zhan)基礎(chu)不(bu)牢、產品(pin)同質化、營銷推廣能力(li)(li)弱、產銷渠道不(bu)暢、品(pin)牌人(ren)才匱(kui)乏等問(wen)題(ti)，整(zheng)合(he)多(duo)方資源，科(ke)學(xue)精準施策(ce)，解決品(pin)牌打(da)造難點痛點問(wen)題(ti)，提(ti)高脫(tuo)貧地區(qu)(qu)(qu)區(qu)(qu)(qu)域公用品(pin)牌知(zhi)名度美(mei)譽度影響(xiang)力(li)(li)，全面(mian)提(ti)升(sheng)品(pin)牌市場競爭力(li)(li)。

———市(shi)(shi)場(chang)引(yin)領，促進(jin)增收。 以市(shi)(shi)場(chang)需求為導向，引(yin)領主(zhu)導產業(ye)轉(zhuan)型升級，提升產品(pin)質量，優化市(shi)(shi)場(chang)供(gong)給，促進(jin)渠(qu)道嫁接(jie)和銷售(shou)轉(zhuan)化，提高品(pin)牌(pai)產品(pin)溢價能力。 推動(dong)區域公用品(pin)牌(pai)建設與農(nong)(nong)文旅深度融合，拓寬農(nong)(nong)民致富渠(qu)道，促進(jin)脫貧地區農(nong)(nong)民穩(wen)定增收。

———激發(fa)動力，協(xie)同聯動。 充分發(fa)揮市場(chang)在資源配(pei)置(zhi)中的決定性作用，通(tong)過優(you)質(zhi)優(you)價市場(chang)機制，優(you)化資源配(pei)置(zhi)，激發(fa)廣大企(qi)業和農(nong)民參(can)與(yu)打造(zao)品牌(pai)動力，廣泛動員社會力量參(can)與(yu)，形成支持脫(tuo)貧地區區域公用品牌(pai)打造(zao)強大合力。

三、主要目標

到 2025 年，脫(tuo)貧地區(qu)(qu)品(pin)(pin)牌(pai)(pai)打(da)造(zao)能力(li)(li)(li)明(ming)(ming)顯提升，品(pin)(pin)牌(pai)(pai)產(chan)(chan)品(pin)(pin)市場占有(you)率、溢價能力(li)(li)(li)明(ming)(ming)顯提高，品(pin)(pin)牌(pai)(pai)引領(ling)提升產(chan)(chan)業質(zhi)量效益和競(jing)爭力(li)(li)(li)作用明(ming)(ming)顯加強(qiang)(qiang)(qiang)，塑強(qiang)(qiang)(qiang) 50 個(ge)質(zhi)量過硬、特色(se)鮮明(ming)(ming)、帶動(dong)力(li)(li)(li)強(qiang)(qiang)(qiang)的精品(pin)(pin)區(qu)(qu)域公(gong)用品(pin)(pin)牌(pai)(pai)，打(da)造(zao) 200 個(ge)具(ju)有(you)一定知名度和影響力(li)(li)(li)的地域性區(qu)(qu)域公(gong)用品(pin)(pin)牌(pai)(pai)，帶動(dong)培育(yu) 300 個(ge)具(ju)有(you)市場競(jing)爭力(li)(li)(li)的核心(xin)授權企(qi)業品(pin)(pin)牌(pai)(pai)和 600 個(ge)特色(se)優(you)質(zhi)農產(chan)(chan)品(pin)(pin)品(pin)(pin)牌(pai)(pai)，推動(dong)建(jian)設一批質(zhi)量水平高、供給能力(li)(li)(li)強(qiang)(qiang)(qiang)的農產(chan)(chan)品(pin)(pin)原料基地品(pin)(pin)牌(pai)(pai)。

四、重點任務

(一)壯大主導(dao)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)，推(tui)(tui)動全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)鏈(lian)升(sheng)級(ji)。 深入實(shi)施脫貧(pin)地區(qu)(qu)特(te)色種養業(ye)(ye)(ye)(ye)(ye)(ye)提(ti)升(sheng)行(xing)動，突出“ 土特(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)” 要(yao)求，指導(dao)脫貧(pin)地區(qu)(qu)依托資源優勢和產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)基(ji)礎，培育一批成長性好(hao)、帶動性強的(de)主導(dao)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)。 發(fa)揮現代農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)術(shu)體系(xi)技(ji)(ji)(ji)術(shu)支(zhi)撐作用，增強綜(zong)合試驗站在脫貧(pin)地區(qu)(qu)輻射帶動能(neng)力(li)(li)，用好(hao)科技(ji)(ji)(ji)特(te)派團(tuan)和產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)顧問組，以“ 一縣一團(tuan)”方式(shi)進(jin)行(xing)幫扶。 推(tui)(tui)進(jin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)全(quan)(quan)(quan)鏈(lian)開(kai)發(fa)，引導(dao)龍(long)頭(tou)企業(ye)(ye)(ye)(ye)(ye)(ye)到脫貧(pin)地區(qu)(qu)建(jian)設農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品加工基(ji)地，支(zhi)持建(jian)設一批田頭(tou)冷(leng)藏(zang)保(bao)鮮(xian)設施和產(chan)(chan)(chan)(chan)(chan)(chan)(chan)地冷(leng)鏈(lian)集配(pei)中(zhong)心，提(ti)升(sheng)脫貧(pin)地區(qu)(qu)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品加工、倉儲保(bao)鮮(xian)、運輸銷(xiao)售等能(neng)力(li)(li)。 推(tui)(tui)進(jin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)集聚(ju)發(fa)展(zhan)(zhan)，現代農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)園、農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)強鎮、農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)鏈(lian)重點鏈(lian)和典型(xing)縣等項目繼續傾斜支(zhi)持脫貧(pin)地區(qu)(qu)。 省(sheng)級(ji)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)村部(bu)(bu)門(men)要(yao)在鞏固提(ti)升(sheng)糧食產(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)的(de)基(ji)礎上，持續支(zhi)持脫貧(pin)地區(qu)(qu)壯大特(te)色主導(dao)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)，補(bu)齊產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)短板弱項，推(tui)(tui)動農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)從種養環節向農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品加工流通等二三產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)延伸，加快主導(dao)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)全(quan)(quan)(quan)鏈(lian)條(tiao)升(sheng)級(ji)，增強市(shi)場(chang)競(jing)爭力(li)(li)和可持續發(fa)展(zhan)(zhan)能(neng)力(li)(li)。 (農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)村部(bu)(bu)發(fa)展(zhan)(zhan)規劃司、鄉村產(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)發(fa)展(zhan)(zhan)司、市(shi)場(chang)與信息化司、科技(ji)(ji)(ji)教育司、種植業(ye)(ye)(ye)(ye)(ye)(ye)管理司、畜(chu)牧(mu)獸(shou)醫局(ju)、漁(yu)業(ye)(ye)(ye)(ye)(ye)(ye)漁(yu)政管理局(ju)按職能(neng)分(fen)別(bie)負責，省(sheng)級(ji)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)村部(bu)(bu)門(men))

(二)提升供(gong)(gong)給質(zhi)(zhi)量(liang)，夯實品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)發(fa)(fa)展(zhan)根基(ji)。 指(zhi)(zhi)導(dao)(dao)脫(tuo)(tuo)貧(pin)地(di)(di)區(qu)統(tong)(tong)籌推進(jin)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生產(chan)和農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)“三品(pin)(pin)(pin)(pin)(pin)一(yi)標(biao)(biao)” 。 以市場需求為導(dao)(dao)向，堅(jian)持(chi)(chi)(chi)種(zhong)(zhong)(zhong)質(zhi)(zhi)資源保護(hu)與(yu)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)培優(you)(you)相結合，挖掘傳統(tong)(tong)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)優(you)(you)良基(ji)因，開展(zhan)地(di)(di)區(qu)特(te)色品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)提純復壯，加(jia)快(kuai)(kuai)淘汰品(pin)(pin)(pin)(pin)(pin)質(zhi)(zhi)差、效(xiao)益低、老化(hua)退化(hua)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)。 指(zhi)(zhi)導(dao)(dao)脫(tuo)(tuo)貧(pin)地(di)(di)區(qu)開展(zhan)優(you)(you)質(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)基(ji)地(di)(di)建(jian)設(she)(she)，推動(dong)(dong)全(quan)(quan)產(chan)業(ye)(ye)(ye)鏈標(biao)(biao)準化(hua)建(jian)設(she)(she)，擇優(you)(you)納入(ru)(ru)國家(jia)級(ji)優(you)(you)質(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)生產(chan)基(ji)地(di)(di)和重點縣及現代農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)全(quan)(quan)產(chan)業(ye)(ye)(ye)鏈標(biao)(biao)準化(hua)基(ji)地(di)(di)，支(zhi)(zhi)持(chi)(chi)(chi)打造一(yi)批農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)原料基(ji)地(di)(di)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)。 支(zhi)(zhi)持(chi)(chi)(chi)脫(tuo)(tuo)貧(pin)地(di)(di)區(qu)發(fa)(fa)展(zhan)綠(lv)(lv)色食品(pin)(pin)(pin)(pin)(pin)、有(you)機(ji)農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)和名(ming)特(te)優(you)(you)新農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)，推動(dong)(dong)實施(shi)良好農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)規范，設(she)(she)立(li)綠(lv)(lv)色通道，提供(gong)(gong)技術指(zhi)(zhi)導(dao)(dao)，加(jia)快(kuai)(kuai)審核審批，其中綠(lv)(lv)色食品(pin)(pin)(pin)(pin)(pin)申報(bao)費用全(quan)(quan)免，有(you)機(ji)農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)認定減免，符(fu)合條件(jian)的品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)及產(chan)品(pin)(pin)(pin)(pin)(pin)優(you)(you)先納入(ru)(ru)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)目錄。 省(sheng)(sheng)級(ji)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)村(cun)部門要指(zhi)(zhi)導(dao)(dao)脫(tuo)(tuo)貧(pin)地(di)(di)區(qu)以兩個“三品(pin)(pin)(pin)(pin)(pin)一(yi)標(biao)(biao)” 為抓手，著力增加(jia)綠(lv)(lv)色優(you)(you)質(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)供(gong)(gong)給，持(chi)(chi)(chi)續擴大綠(lv)(lv)色、有(you)機(ji)、地(di)(di)理標(biao)(biao)志和名(ming)特(te)優(you)(you)新農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)生產(chan)規模，加(jia)強質(zhi)(zhi)量(liang)安(an)全(quan)(quan)監管(guan)，以高質(zhi)(zhi)量(liang)供(gong)(gong)給夯實品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)發(fa)(fa)展(zhan)根基(ji)。 (農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)村(cun)部發(fa)(fa)展(zhan)規劃司(si)、市場與(yu)信(xin)息化(hua)司(si)、農(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)(pin)(pin)質(zhi)(zhi)量(liang)安(an)全(quan)(quan)監管(guan)司(si)、種(zhong)(zhong)(zhong)業(ye)(ye)(ye)管(guan)理司(si)按職(zhi)能分別負責(ze)，省(sheng)(sheng)級(ji)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)村(cun)部門)

(三)強(qiang)化市(shi)(shi)場(chang)(chang)(chang)跟(gen)(gen)蹤，做好品(pin)(pin)牌(pai)(pai)戰略布(bu)(bu)局。成立脫貧(pin)(pin)地(di)區(qu)(qu)區(qu)(qu)域(yu)公用(yong)品(pin)(pin)牌(pai)(pai)建設專(zhuan)家指(zhi)導(dao)(dao)組(zu)(zu)，重點圍(wei)繞 832 個脫貧(pin)(pin)縣主導(dao)(dao)產(chan)業開展(zhan)市(shi)(shi)場(chang)(chang)(chang)跟(gen)(gen)蹤監測，分(fen)析研判市(shi)(shi)場(chang)(chang)(chang)趨勢，指(zhi)導(dao)(dao)脫貧(pin)(pin)地(di)區(qu)(qu)根據(ju)市(shi)(shi)場(chang)(chang)(chang)細(xi)分(fen)和目(mu)標市(shi)(shi)場(chang)(chang)(chang)選擇，明確品(pin)(pin)牌(pai)(pai)發(fa)展(zhan)定位，制(zhi)定完善品(pin)(pin)牌(pai)(pai)發(fa)展(zhan)規劃。鼓勵科(ke)研院所、行(xing)業協會、電(dian)商(shang)平(ping)臺等，圍(wei)繞脫貧(pin)(pin)地(di)區(qu)(qu)特(te)色資源(yuan)和產(chan)業特(te)點，開展(zhan)行(xing)業發(fa)展(zhan)動態和品(pin)(pin)牌(pai)(pai)消費(fei)市(shi)(shi)場(chang)(chang)(chang)專(zhuan)題研究，及時(shi)發(fa)布(bu)(bu)研究成果，為(wei)脫貧(pin)(pin)地(di)區(qu)(qu)區(qu)(qu)域(yu)公用(yong)品(pin)(pin)牌(pai)(pai)打(da)造(zao)提供信息支撐(cheng)。 持續發(fa)布(bu)(bu)《我國(guo)特(te)色農(nong)產(chan)品(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)與產(chan)業分(fen)析報告(gao)》 ，編制(zhi)《脫貧(pin)(pin)地(di)區(qu)(qu)區(qu)(qu)域(yu)公用(yong)品(pin)(pin)牌(pai)(pai)電(dian)商(shang)消費(fei)指(zhi)南》 ，為(wei)脫貧(pin)(pin)地(di)區(qu)(qu)區(qu)(qu)域(yu)公用(yong)品(pin)(pin)牌(pai)(pai)打(da)造(zao)提供方向指(zhi)引和參考路(lu)徑。 省級農(nong)業農(nong)村(cun)部(bu)門要成立品(pin)(pin)牌(pai)(pai)建設專(zhuan)家指(zhi)導(dao)(dao)組(zu)(zu)，指(zhi)導(dao)(dao)本轄區(qu)(qu)脫貧(pin)(pin)地(di)區(qu)(qu)品(pin)(pin)牌(pai)(pai)打(da)造(zao)，加(jia)強(qiang)主導(dao)(dao)產(chan)業市(shi)(shi)場(chang)(chang)(chang)監測和預警分(fen)析，指(zhi)導(dao)(dao)脫貧(pin)(pin)地(di)區(qu)(qu)做好品(pin)(pin)牌(pai)(pai)定位，科(ke)學制(zhi)定品(pin)(pin)牌(pai)(pai)發(fa)展(zhan)規劃，做到一張藍圖(tu)繪到底。 (農(nong)業農(nong)村(cun)部(bu)市(shi)(shi)場(chang)(chang)(chang)與信息化司，省級農(nong)業農(nong)村(cun)部(bu)門)

(四(si))壯大品(pin)牌(pai)(pai)(pai)主(zhu)(zhu)(zhu)體(ti)(ti)，提(ti)高品(pin)牌(pai)(pai)(pai)建設運(yun)營(ying)(ying)(ying)能(neng)力(li)。 啟動脫(tuo)(tuo)貧(pin)地區(qu)(qu)農(nong)(nong)(nong)業(ye)(ye)品(pin)牌(pai)(pai)(pai)帶頭(tou)(tou)人(ren)(ren)培(pei)(pei)(pei)育(yu)(yu)計劃，鄉村(cun)產業(ye)(ye)振興帶頭(tou)(tou)人(ren)(ren)培(pei)(pei)(pei)育(yu)(yu)“ 頭(tou)(tou)雁(yan)” 項目(mu)、農(nong)(nong)(nong)村(cun)實(shi)用(yong)(yong)人(ren)(ren)才帶頭(tou)(tou)人(ren)(ren)培(pei)(pei)(pei)訓(xun)等傾斜(xie)支持區(qu)(qu)域公用(yong)(yong)品(pin)牌(pai)(pai)(pai)持有主(zhu)(zhu)(zhu)體(ti)(ti)，提(ti)升脫(tuo)(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域公用(yong)(yong)品(pin)牌(pai)(pai)(pai)管理運(yun)營(ying)(ying)(ying)能(neng)力(li)。 深入開(kai)展脫(tuo)(tuo)貧(pin)地區(qu)(qu)農(nong)(nong)(nong)業(ye)(ye)品(pin)牌(pai)(pai)(pai)建設和電商發展培(pei)(pei)(pei)訓(xun)服(fu)務(wu)活(huo)動，加(jia)強品(pin)牌(pai)(pai)(pai)標準宣貫，增強主(zhu)(zhu)(zhu)體(ti)(ti)品(pin)牌(pai)(pai)(pai)培(pei)(pei)(pei)育(yu)(yu)和保護能(neng)力(li)。 鼓勵脫(tuo)(tuo)貧(pin)地區(qu)(qu)組(zu)建或培(pei)(pei)(pei)育(yu)(yu)農(nong)(nong)(nong)業(ye)(ye)產業(ye)(ye)化(hua)聯合體(ti)(ti)，承擔區(qu)(qu)域公用(yong)(yong)品(pin)牌(pai)(pai)(pai)運(yun)營(ying)(ying)(ying)職(zhi)能(neng)，統一開(kai)展品(pin)牌(pai)(pai)(pai)營(ying)(ying)(ying)銷傳播、渠(qu)道開(kai)發、品(pin)牌(pai)(pai)(pai)保護等，推動構建利(li)益聯結機制，促(cu)進品(pin)牌(pai)(pai)(pai)共(gong)創共(gong)護共(gong)享。 重點(dian)(dian)加(jia)強新型農(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)營(ying)(ying)(ying)主(zhu)(zhu)(zhu)體(ti)(ti)帶頭(tou)(tou)人(ren)(ren)培(pei)(pei)(pei)訓(xun)，提(ti)高脫(tuo)(tuo)貧(pin)地區(qu)(qu)新型農(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)營(ying)(ying)(ying)主(zhu)(zhu)(zhu)體(ti)(ti)品(pin)牌(pai)(pai)(pai)化(hua)經(jing)(jing)營(ying)(ying)(ying)的主(zhu)(zhu)(zhu)動性。 省(sheng)級(ji)農(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)門要(yao)加(jia)強區(qu)(qu)域公用(yong)(yong)品(pin)牌(pai)(pai)(pai)主(zhu)(zhu)(zhu)體(ti)(ti)培(pei)(pei)(pei)育(yu)(yu)，強化(hua)人(ren)(ren)才支撐(cheng)，組(zu)織開(kai)展培(pei)(pei)(pei)訓(xun)服(fu)務(wu)活(huo)動，2025 年實(shi)現本轄區(qu)(qu)脫(tuo)(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域公用(yong)(yong)品(pin)牌(pai)(pai)(pai)持有主(zhu)(zhu)(zhu)體(ti)(ti)及核心授權主(zhu)(zhu)(zhu)體(ti)(ti)負責人(ren)(ren)培(pei)(pei)(pei)訓(xun)全覆蓋，每個脫(tuo)(tuo)貧(pin)縣重點(dian)(dian)培(pei)(pei)(pei)育(yu)(yu) 3—5 個品(pin)牌(pai)(pai)(pai)電商帶頭(tou)(tou)人(ren)(ren)。 (農(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)人(ren)(ren)事(shi)司(si)、鄉村(cun)產業(ye)(ye)發展司(si)、農(nong)(nong)(nong)村(cun)合作(zuo)經(jing)(jing)濟指導(dao)司(si)、市場與信息化(hua)司(si)按職(zhi)能(neng)分(fen)別負責，省(sheng)級(ji)農(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)門)

(五(wu))開展品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)幫(bang)(bang)(bang)扶(fu)(fu)，強(qiang)化樣板(ban)示范(fan)帶動(dong)(dong)。 深入(ru)實施脫(tuo)貧地(di)區農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)幫(bang)(bang)(bang)扶(fu)(fu)行動(dong)(dong)，重點(dian)支(zhi)持農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部(bu) 20 個品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)幫(bang)(bang)(bang)扶(fu)(fu)重點(dian)縣打(da)(da)造(zao)(zao)區域(yu)公用品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)，完(wan)善(shan)幫(bang)(bang)(bang)扶(fu)(fu)機(ji)制(zhi)，總結(jie)(jie)幫(bang)(bang)(bang)扶(fu)(fu)模式，推(tui)動(dong)(dong)以(yi)點(dian)帶面。用好東西部(bu)協作機(ji)制(zhi)，組織東部(bu)地(di)區農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)強(qiang)縣對(dui)(dui)協作地(di)區脫(tuo)貧縣開展品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)幫(bang)(bang)(bang)扶(fu)(fu)。 省(sheng)級農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部(bu)門要(yao)全(quan)面啟動(dong)(dong)脫(tuo)貧地(di)區區域(yu)公用品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)打(da)(da)造(zao)(zao)結(jie)(jie)對(dui)(dui)幫(bang)(bang)(bang)扶(fu)(fu)工作，結(jie)(jie)合產業(ye)(ye)(ye)(ye)(ye)發展實際和品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)打(da)(da)造(zao)(zao)不同路徑，每年(nian)選擇(ze) 3—5 個脫(tuo)貧縣“一(yi)對(dui)(dui)一(yi)”支(zhi)持開展品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)建設，樹立(li)典型(xing)標桿，總結(jie)(jie)可(ke)借鑒(jian)可(ke)復制(zhi)的做(zuo)法經驗，帶動(dong)(dong)轄區內脫(tuo)貧地(di)區區域(yu)公用品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)打(da)(da)造(zao)(zao)能(neng)力全(quan)面提升。 推(tui)出一(yi)批脫(tuo)貧地(di)區農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)打(da)(da)造(zao)(zao)樣板(ban)縣，品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)建設成效明顯或(huo)成長性強(qiang)的品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)，擇(ze)優(you)納(na)入(ru)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部(bu)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)精品(pin)(pin)(pin)(pin)(pin)培育(yu)計劃。 (農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部(bu)發展規(gui)劃司、市場與信息(xi)化司按職能(neng)分別負責，省(sheng)級農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部(bu)門)

(六)加(jia)強宣(xuan)展(zhan)推(tui)(tui)廣，提(ti)高品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)認知(zhi)度美譽(yu)度。 啟動脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)“ 亮牌(pai)(pai)(pai)(pai)(pai)(pai)” 行動，挖掘傳(chuan)(chuan)統農(nong)(nong)耕文化(hua)精髓(sui)，突出品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)特色(se)，講好品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)故事，傳(chuan)(chuan)播品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)價值，樹立(li)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)形象。 建立(li)脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)目錄，編(bian)制《脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)大(da)全(quan)》 。 利(li)(li)用(yong)中(zhong)(zhong)國農(nong)(nong)業(ye)(ye)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)公(gong)(gong)(gong)共服務平臺，建立(li)脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)“一張圖”，數字(zi)化(hua)呈(cheng)現品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)建設成果，促(cu)進銷售轉化(hua)。 啟動脫(tuo)貧(pin)地區(qu)(qu)農(nong)(nong)業(ye)(ye)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)聯展(zhan)計劃，充(chong)分利(li)(li)用(yong)傳(chuan)(chuan)統媒(mei)(mei)體(ti)(ti)、新(xin)媒(mei)(mei)體(ti)(ti)等(deng)平臺，加(jia)大(da)脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)宣(xuan)傳(chuan)(chuan)推(tui)(tui)廣力度，形成全(quan)方位展(zhan)示(shi)、全(quan)媒(mei)(mei)體(ti)(ti)參(can)與、全(quan)平臺推(tui)(tui)廣態(tai)勢(shi)。 用(yong)好中(zhong)(zhong)國農(nong)(nong)業(ye)(ye)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)創新(xin)發展(zhan)大(da)會、綠色(se)食品(pin)(pin)(pin)(pin)主題宣(xuan)傳(chuan)(chuan)等(deng)平臺，推(tui)(tui)廣脫(tuo)貧(pin)地區(qu)(qu)區(qu)(qu)域(yu)公(gong)(gong)(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)。 省級農(nong)(nong)業(ye)(ye)農(nong)(nong)村(cun)(cun)部(bu)門(men)要組織動員新(xin)聞媒(mei)(mei)體(ti)(ti)、互(hu)聯網傳(chuan)(chuan)播平臺等(deng)，利(li)(li)用(yong)各類活動平臺，加(jia)強品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)宣(xuan)傳(chuan)(chuan)推(tui)(tui)廣，提(ti)高脫(tuo)貧(pin)地區(qu)(qu)農(nong)(nong)業(ye)(ye)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)知(zhi)名度美譽(yu)度和影響力。(農(nong)(nong)業(ye)(ye)農(nong)(nong)村(cun)(cun)部(bu)辦公(gong)(gong)(gong)廳、市場(chang)與信息化(hua)司、農(nong)(nong)產品(pin)(pin)(pin)(pin)質量安全(quan)監管司按職(zhi)能分別負責，省級農(nong)(nong)業(ye)(ye)農(nong)(nong)村(cun)(cun)部(bu)門(men))

(七)支持渠(qu)道(dao)拓(tuo)展(zhan)(zhan)(zhan)(zhan)，實(shi)現品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)營銷(xiao)(xiao)(xiao)(xiao)(xiao)增(zeng)效(xiao)。 各級農(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)門主辦的農(nong)(nong)(nong)業(ye)(ye)(ye)展(zhan)(zhan)(zhan)(zhan)會、節慶活動(dong)(dong)(dong)、產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)對(dui)接等(deng)要向脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)傾斜，在展(zhan)(zhan)(zhan)(zhan)位(wei)費用、渠(qu)道(dao)對(dui)接、品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)推(tui)介等(deng)方面提供減免扶持政策。 啟動(dong)(dong)(dong)“千名采(cai)(cai)購商走進脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)”全(quan)國行活動(dong)(dong)(dong)，組(zu)織開(kai)展(zhan)(zhan)(zhan)(zhan)系(xi)列脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)對(dui)接活動(dong)(dong)(dong)，重(zhong)點(dian)在大灣(wan)區(qu)(qu)、長三角、京津(jin)冀等(deng)地(di)(di)(di)(di)區(qu)(qu)開(kai)展(zhan)(zhan)(zhan)(zhan)產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)對(dui)接，支持脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)與大型(xing)批發(fa)(fa)市(shi)場(chang)(chang)、大型(xing)商超等(deng)開(kai)展(zhan)(zhan)(zhan)(zhan)深度合作(zuo)。支持糧油、果(guo)品(pin)(pin)(pin)(pin)、蔬菜、茶葉、畜牧、漁業(ye)(ye)(ye)等(deng)全(quan)國性專業(ye)(ye)(ye)行業(ye)(ye)(ye)協會，組(zu)織開(kai)展(zhan)(zhan)(zhan)(zhan)公(gong)益(yi)性品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)營銷(xiao)(xiao)(xiao)(xiao)(xiao)和(he)產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)對(dui)接活動(dong)(dong)(dong)，推(tui)動(dong)(dong)(dong)產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)渠(qu)道(dao)精準對(dui)接。辦好中國農(nong)(nong)(nong)民豐收節金秋消費季、“菜籃子” 產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)暨品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)促(cu)消費活動(dong)(dong)(dong)、農(nong)(nong)(nong)業(ye)(ye)(ye)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)熱銷(xiao)(xiao)(xiao)(xiao)(xiao)、優(you)質農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)消費促(cu)進行動(dong)(dong)(dong)等(deng)，促(cu)進脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)。 鼓(gu)勵開(kai)展(zhan)(zhan)(zhan)(zhan)產(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)直(zhi)播，支持優(you)質特色品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)參與大型(xing)電商直(zhi)播活動(dong)(dong)(dong)，優(you)先推(tui)薦品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)入駐“832 平臺(tai)” 。依托全(quan)國公(gong)路、鐵路、港口客運場(chang)(chang)站和(he)高速(su)公(gong)路服務區(qu)(qu)，豐富(fu)脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)營銷(xiao)(xiao)(xiao)(xiao)(xiao)場(chang)(chang)景(jing)。 省級農(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)門要指(zhi)導脫(tuo)貧(pin)(pin)地(di)(di)(di)(di)區(qu)(qu)建立品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)信(xin)息庫，指(zhi)導組(zu)建采(cai)(cai)購商和(he)經紀人隊伍，推(tui)動(dong)(dong)(dong)拓(tuo)展(zhan)(zhan)(zhan)(zhan)線(xian)(xian)上線(xian)(xian)下銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)渠(qu)道(dao)，支持構建產(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)(xiao)對(dui)接長效(xiao)機制(zhi)，實(shi)現“ 以產(chan)(chan)(chan)(chan)(chan)待銷(xiao)(xiao)(xiao)(xiao)(xiao)” 向“以銷(xiao)(xiao)(xiao)(xiao)(xiao)促(cu)產(chan)(chan)(chan)(chan)(chan)”轉變。 (農(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)規(gui)劃司、市(shi)場(chang)(chang)與信(xin)息化司、農(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)質量安全(quan)監管司按職能分別負責，省級農(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)村(cun)部(bu)門)

(八)強化品(pin)(pin)牌(pai)(pai)管(guan)(guan)理(li)(li)，促進品(pin)(pin)牌(pai)(pai)健(jian)康(kang)發展。 指(zhi)導(dao)脫(tuo)(tuo)貧地(di)區(qu)(qu)(qu)(qu)建立(li)(li)區(qu)(qu)(qu)(qu)域公用(yong)(yong)(yong)品(pin)(pin)牌(pai)(pai)管(guan)(guan)理(li)(li)監督(du)機制(zhi)，制(zhi)定區(qu)(qu)(qu)(qu)域公用(yong)(yong)(yong)品(pin)(pin)牌(pai)(pai)管(guan)(guan)理(li)(li)辦法，建立(li)(li)授權(quan)使用(yong)(yong)(yong)主(zhu)體(ti)名錄，加強品(pin)(pin)牌(pai)(pai)授權(quan)管(guan)(guan)理(li)(li)和(he)產權(quan)保(bao)護，推(tui)動區(qu)(qu)(qu)(qu)域公用(yong)(yong)(yong)品(pin)(pin)牌(pai)(pai)規范(fan)有序發展。 指(zhi)導(dao)脫(tuo)(tuo)貧地(di)區(qu)(qu)(qu)(qu)區(qu)(qu)(qu)(qu)域公用(yong)(yong)(yong)品(pin)(pin)牌(pai)(pai)和(he)授權(quan)主(zhu)體(ti)開展商標注冊，提高自我(wo)保(bao)護能力(li)。 建立(li)(li)品(pin)(pin)牌(pai)(pai)保(bao)護協作(zuo)機制(zhi)，發揮農(nong)業(ye)綜合行(xing)政執(zhi)法隊(dui)伍(wu)作(zuo)用(yong)(yong)(yong)，嚴厲打(da)擊冒用(yong)(yong)(yong)農(nong)產品(pin)(pin)質(zhi)量(liang)標志或者銷售(shou)冒用(yong)(yong)(yong)農(nong)產品(pin)(pin)質(zhi)量(liang)標志的農(nong)產品(pin)(pin)等違法行(xing)為。 鼓(gu)勵利用(yong)(yong)(yong)數字技(ji)術(shu)，優化管(guan)(guan)理(li)(li)服務，促進協同監管(guan)(guan)和(he)信用(yong)(yong)(yong)約束。 建立(li)(li)品(pin)(pin)牌(pai)(pai)建設(she)監測和(he)評(ping)價制(zhi)度，跟(gen)蹤監測品(pin)(pin)牌(pai)(pai)建設(she)效果，不斷改(gai)進提升(sheng)品(pin)(pin)牌(pai)(pai)建設(she)管(guan)(guan)理(li)(li)能力(li)。 (農(nong)業(ye)農(nong)村部法規司(si)、市場與信息化司(si)、農(nong)產品(pin)(pin)質(zhi)量(liang)安全監管(guan)(guan)司(si)按職能分別負責(ze)，省級農(nong)業(ye)農(nong)村部門)

五、組織實施

(一(yi))加(jia)強組織領導。 農(nong)(nong)業(ye)農(nong)(nong)村(cun)(cun)部市(shi)場與信(xin)息(xi)化司統(tong)籌(chou)負(fu)(fu)責脫貧地區(qu)(qu)區(qu)(qu)域(yu)公(gong)用品(pin)(pin)(pin)牌(pai)打造工作，中國綠色食品(pin)(pin)(pin)發展中心具體負(fu)(fu)責工作跟進和推進落實(shi)。 各(ge)省級(ji)農(nong)(nong)業(ye)農(nong)(nong)村(cun)(cun)部門要成(cheng)立脫貧地區(qu)(qu)區(qu)(qu)域(yu)公(gong)用品(pin)(pin)(pin)牌(pai)建設工作組，把脫貧地區(qu)(qu)區(qu)(qu)域(yu)公(gong)用品(pin)(pin)(pin)牌(pai)打造作為(wei)(wei)全面推進鄉村(cun)(cun)振興(xing)、加(jia)快農(nong)(nong)業(ye)農(nong)(nong)村(cun)(cun)現代化的(de)重要措施(shi)，作為(wei)(wei)推動農(nong)(nong)業(ye)品(pin)(pin)(pin)牌(pai)建設的(de)重要抓手，加(jia)強統(tong)籌(chou)協調，整合優勢資(zi)源，推動措施(shi)落實(shi)。(農(nong)(nong)業(ye)農(nong)(nong)村(cun)(cun)部市(shi)場與信(xin)息(xi)化司，省級(ji)農(nong)(nong)業(ye)農(nong)(nong)村(cun)(cun)部門)

(二)強化(hua)政策支持(chi)。 指導脫貧(pin)地區(qu)(qu)統籌使用涉農整合資金(jin)，強化(hua)區(qu)(qu)域公用品(pin)牌(pai)(pai)建設經費(fei)保障。 充分發揮(hui)政策導向作用，建立品(pin)牌(pai)(pai)激勵機(ji)制，對(dui)支持(chi)品(pin)牌(pai)(pai)建設和(he)品(pin)牌(pai)(pai)打造成果突出的組織和(he)單位實施激勵。 引入市場機(ji)制，積極引導社會(hui)資金(jin)投入，參與(yu)幫扶脫貧(pin)地區(qu)(qu)區(qu)(qu)域公用品(pin)牌(pai)(pai)建設。 創新金(jin)融支持(chi)政策，加大品(pin)牌(pai)(pai)使用主(zhu)體信貸(dai)直通車(che)支持(chi)力度。 (農業農村(cun)部(bu)計劃財務司，省級農業農村(cun)部(bu)門)

(三)完(wan)善落實機制(zhi)(zhi)。 不定(ding)期召(zhao)開(kai)工作推進(jin)會，研(yan)究(jiu)(jiu)部(bu)(bu)(bu)署重點(dian)任務，聽取工作進(jin)展(zhan)，研(yan)究(jiu)(jiu)解(jie)決重點(dian)問題(ti)。 各省(sheng)級農業農村部(bu)(bu)(bu)門要明確(que)專門部(bu)(bu)(bu)門負責，統籌制(zhi)(zhi)定(ding)本轄區實施計(ji)劃和任務清單(dan)，組織專家帶隊赴脫貧縣(xian)開(kai)展(zhan)調研(yan)指導，確(que)保措施落實落地。 建立部(bu)(bu)(bu)省(sheng)工作調度評估機制(zhi)(zhi)，省(sheng)級農業農村部(bu)(bu)(bu)門每(mei)年 11 月底提(ti)交工作進(jin)展(zhan)報中國綠色食品發(fa)展(zhan)中心。 (農業農村部(bu)(bu)(bu)市場(chang)與信息化司(si)，省(sheng)級農業農村部(bu)(bu)(bu)門)

(四)做(zuo)(zuo)好總結宣傳。 及(ji)時總結品牌建設(she)典型經驗和(he)做(zuo)(zuo)法(fa)，分析品牌成(cheng)長案例，開展互動交流，完善培育機制(zhi)。 充分利用媒(mei)體平臺宣傳推介(jie)脫貧地區(qu)區(qu)域公用品牌建設(she)成(cheng)效，營(ying)造(zao)(zao)農(nong)(nong)業品牌打造(zao)(zao)良(liang)好氛圍。 ( 農(nong)(nong)業農(nong)(nong)村部辦公廳、市場與(yu)信息化司按職能(neng)分別負(fu)責，省級(ji)農(nong)(nong)業農(nong)(nong)村部門(men))

抄送(song)：部有關(guan)司局(ju)、直屬單(dan)位，有關(guan)單(dan)位。

                                                                                                                                                                             農業農村部辦公(gong)廳

                                                                                                                                                                     2023 年(nian) 4 月(yue) 19 日印發(fa)